Thank you, it's my pleasure. That's a great start. Very layered.

To be honest, the greatest element of what happened is to finally be flowing into something that works. Because, you know, people see Instagram and they're like, oh, this is what you are. But I'm 34. This is just one side of me that works at the moment in a specific context. So I think the first feeling that I had was this feeling of alignment, like, okay, good. This locks, this lands, right? Like this short storytelling and semi, you know, cultural documentary in mini versions is something that speaks to people and that will give me a position of access and distribution that then will give me the platform that I want. So it was a feeling of assertiveness. Like, yes, this worked.

Well, to be honest, it's kind of... people think it's 100% within your control and it's not. I think the overall account is within your control, but each post, it's very hit and miss. I know a lot of singers say that, like they put out an album and the song that they put their heart and soul into, nobody cares. And then a random song that they wrote on a piece of paper just last minute, everybody's just like, oh my god, this is my religion. And I think it's very similar. Like for example, the video about 'This wasn't a joke, Mahmoud'?

It's like when I'm in a taxi? That itself gave me 45,000 followers.

The money, honey. People lost their bananas with that one. And they were obsessed and I still don't understand why, honestly.

So I'm 34. I lived in Uruguay until I was 25, which is very common for Uruguay because, you know, things move a little slower. It's not like America or Europe where around 18, 21 you're already like on the move. We move a bit slower. But um, and I was always, I self-identified as an artist. I thought I wanted to be an actress, which is like within the options available at the time, you think, okay, this is what resonates more. So I moved to London. And then I went to London and I was there for a while. I was there until like, I mean on and off because in the past five years I have gone back, I lived there for a year and a half, so I always tell people I lived in London for 10 years because on and off I kind of did. Um, and in London I saw that like actors in the UK, acting is a very academic profession and I'm just like a rule breaker. I'm not interested in like academia at all. I mean, I'm interested in knowledge, but I'm not interested in like, how are you going to be somebody who expresses themselves to the world and has to deal with one of the most savage and ruthless industries in the world by attending class? You know? And I thought there was no... And then when I went to auditions, like the people that were waiting with me, I was like, these people are not very educated, their emotions are out of control, and they live in like fantasy land. So I got a more corporate job and then I met all the bankers and I wasn't going to do a career in finance. I don't think that's even possible for me. But I was like, these are my people. They're aggressive, they're ambitious, they tell it like it is. They're interested in history and they're interested in the real world. They move at a completely violent pace. So I dated a lot of guys in finance. And then I did odd... like I was in sales or I was a PA or all stuff like this. And then I was so fascinated by that. But then COVID started. And my boyfriend leaves me. And then I just like collapse. I completely collapse because London disappeared. And this is the same for so many cities in Europe. It's like if you're in the cosmopolitan bubble of expats in a way and post-COVID, it's like complete apocalypse. And so then I started traveling for five years. I started my first business because I wanted to work for myself and travel. And then last year I started... I semi-started posting. I posted for a week and then one of my posts got me canceled. It got like 16 million views and then I had to leave South Korea because I was banned from the country.

Yeah. I called them ugly.

And that was like a big problem. And then I started posting in July and my Instagram exploded again. So...

You did? When?

No, but when? How'd you find my account?

But do you know which one? Because maybe it was when I was in Asia.

Well, I don't know, probably maybe it's like six months ago.

Yeah, no, I had 7,000. No, maybe a few thousand, but not a lot. Like it was for sure under 10,000. Yeah, yeah, yeah. Well, that was July.

Yeah, yeah, yeah.

Yeah, a lot of people comment on the cinematic element of it. It's like the visual storytelling.

Well, to be honest, I was a bit tired because I've been traveling for a long time. Particularly last year I was in like, I don't know how many Asian countries, but basically the entirety of Asia. And my friend was here. And I like Dubai. It's really chill. It used to be. Now it's a bit of a jungle. But I like that everything is like comfortable and luxurious and convenient. Like you don't have to do anything and you can lay in your like apartment and everything's clean and you get the food delivered to your door and it's fun. But I think I've been here too long now. I've reached like the threshold of my excitement.

Yeah, but the finance guys in Dubai are different. It's not Wall Street. I don't know a lot of them to be honest, so I try to keep...

To be honest, I met a guy who was here on business from New York and he was a banker from Wall Street. And then we recognized each other like... like you know we were from the same tribe. I was like, oh my god, flashbacks to London. Just a different speed.

I think that's your German side. That you're just like very constrained in a world of rules. I have no intention of clashing with people. And also I don't clash with people. What I like is that I have the option to put people in their place because I'm so comfortable in confrontation. I think my post... what's really interesting about the term controversial right now is that the world is so divided. Like the Andrew Tate fight, the violence that I saw on the comments, not just mine but everywhere, from people that were happy that he lost. I mean, it's a fight. Someone's gonna win, someone's gonna lose. People bet on who wins and who loses. So... but the violence that people are taking to social media now just because somebody disagrees with you. So I think like, I think my posts are just like very curated self-opinions. And nowadays it's so unacceptable to have an opinion that it generates friction. So, and also like you mentioned your son, I think the newer generations are very interesting, especially Alpha, because that's after Gen Z. Gen Z was like nothing is okay. You can't say you're white, you can't say you're happy, you can't say you're sad. Everything's unacceptable. And now Alpha is more like, yeah, like into this rage bait thing where they're just like, we provoke but within a lane. And to be honest, I'm a millennial. Like we were bullied in school. And men were complete, you know, a-holes. I mean, we lived in a world where women were not allowed to talk the way they're allowed to talk now because every time you had an opinion, it's because you're ugly. That was like the theme of the 90s. Women with strong opinions is because they're desperate to get married and nobody wants them. Nowadays, like Vogue put an article saying having a boyfriend is embarrassing. Like, you know, I'm trying to survive all these trends. But so like 100% my intention is not to provoke people. But I would say this, I've traveled so much and I'm such an independent thinker that I'm not surprised that people find my opinions like completely out of the ordinary because I don't operate on the ordinary. You know, it's like when I was... Uruguayans are 100% European descendants, right? We don't have any natives and everybody looks European, has European last name, whatever. They think the world is Uruguay. Like you go there and everybody is gay, weird, or embarrassing except for them. And this is a theme that I see a lot across the world. Everyone's in their tribe and their perception of the world is based on who they are and how they were born and how they see the world. So if you come with another angle, everybody feels threatened. They feel provoked. And I am like such a neutral observer. I just look at things for what they are. Of course I have an identity and of course like I talk about, I think one of my latest videos I say like according to Asians and Middle Eastern, I'm Western. I believe that. I am. I'm still Western. Like this is very modern for a lot of cultures. But um, but yeah, I think first of all, the internet is ready to fight over a sandwich. Number two, what's acceptable and not acceptable keeps changing. The trends are moving faster than we are. And uh, and yeah, secondly I'm just objective.

No, people love the content.

No, I think I've never felt more understood. I think that hence the following. Like I think people uh... people are like obsessed with me in a way that I try to encourage them not to be. Like I get these messages every day of people just like, you know, I just want you to save my life. I just want... and I'm like, I don't know what you're projecting on my Instagram videos, but I'm just a girl standing in front of a computer.

I'll tell you this, I have come to understand that the audience where I resonate the most are people that are like... they come from pretty dysfunctional environments and they're trying to find themselves while dealing with surviving. And it's like they feel like I can't afford purpose and meaning because I'm chained to surviving, like my job, my relationship. So I think that when I tell them you have to choose your life, like you're free to choose and there's ways in which you can take action to live a meaningful life, I think that resonates with them a lot. Like, you know, just...

You know people say that, but I was broke my entire life. I had nobody to call, not just for money but for an unbiased opinion. You know, everybody was always judging me of being unconventional and they punished my decision-making by not supporting me. Uh that led to relationships where I was, you know, jumping into relationships where I wanted them to protect me and to save me. And then those relationships ended up being just as unhealthy. So this cycle of instability and uh... you know not self-destruction but, you know, decisions that you make out of desperation rather than out of precision. So when people write to me and they tell me that I'm privileged and that what I have is because I'm privileged, they're delusional. What I have is because I just don't stop. Even now, like I still get, you know, curve problems. Like they come from every direction. Every time you do something there's another problem. I don't know if I'm ambitious or I'm just like such a fighter. It's like I deal with stress and I deal with problems like I endure it alone and I never feel like I want to cry and call somebody to save me.

Yeah. And I film it.

It's like just these pages where I would write every day, but it's not strictly a journal because journaling is like 'Hi journal, today I'm feeling like this'. Like I would just have, you know, pieces of ideas that I had or observations about the dinosaurs or just, you know, existential problems. And but what I love is that it was registered in real time. This is why I added the dates. So many people understood the message which is like, this is the person that collapsed in 2020 and this is the person that you have in 2025. And the only actual record of what happened in between is this. And then people get to see this is what it feels like to go through it. Because you know what I also find really interesting in this new era of like, you know, business women and these like boy podcasts or whatever, everybody talks about just the grind. Just do it, just do it. I don't think we remember how horrible the hard part is. It's like you have to understand it's not going to be hard but exciting. It's not going to be hard but rewarding. It's going to be horrible. You're going to feel lost at sea with no direction. You're going to blame yourself because you're going to think that everything that's happening is because you're doing something wrong. You're not going to have the answers. You're not going to have the resources or the support. And you're going to have to figure it out. And people forget that let's not like glamorize that because the whole point is that you suffer. So you know a lot of people, like I just put out a... like a program, it's called 'Prove It' and it's a 30-day commitment. People are loving it. But they're not doing the silence.

Yeah, because I want people to then have any excuse not to do it.

It's a detailed instruction on what to do for 30 days based on mainly like a... like it's a psychological and emotional commitment where you're supposed to be in silence for all your social hours and you're supposed to watch what I indicate, like I give them materials that they need to study and content that they need to watch. They need to answer very long questionnaires and make really lengthy essays. So essentially something like morning pages from 'The Artist's Way'. And then towards the end I start teaching them how to turn that into videos. And it's divided in four sections. It is relationships, money, mental health, and purpose. So it kind of takes the person on a journey of introspection into how to identify what they want whilst understanding the things about the world that they have no idea. Especially in the money and and social media, I have a whole section for social media. It's like I tell them exactly what they need to know if they want to make this work. Like a lot of people have no money because they either come from backgrounds where they had to choose a job out of desperation, they're artists, or they are in careers that they don't like. So if you don't like what you do, you're not going to make money because it's not a career, it's a job, it's a paycheck. So what happens is that then they don't advance, right? And they're stuck in that, like you know like a receptionist or... And then you're stuck in that very limited paycheck and what do you do? You indulge. Because you hate your life. So what am I going to do? I'm going to buy something with my credit card. I'm going to go on holiday. I'm going to go out. I'm going to drink a lot. I'm going to do, you know... And then these people are the ones who need to reset and say look, the only thing you have to do is build a life that's meaningful. The money will follow. The money pays high skilled people. The money pays people that are specialists on what they do. And if you're doing it as a side job because you just need the money, it's never going to get anywhere. But then you have no time. But then... So and then the same with artists. So I think social media is really like the lifeboat for all these people.

It's like you're not going to go to an expensive college. You're not going to... Another thing that I encourage people to understand, and this is also in the money section, is like I've traveled all over the world and I've been in very different social-economical demographics and I can tell you that it's just about where you sit socially. It doesn't matter what country you're in. It's who you know. And people have no access, they're middle class or lower middle class, and they're just like, oh yeah. Your only chance is to be exceptional at something. Social media gives you the opportunity to jump start 100 steps up because if you do whatever... Some people like do ASMR singing while they prepare matcha. It's like you can do whatever you want. If the right person... Just think of it like in the medieval times. If the prince likes you, you're in. And that's life changing.

The right... like you just said your son looked at my content. Imagine if you're doing like crochet and then somebody's son watches your content and then you get a call from somebody important and they're like, hey, we want to sponsor you, whatever. Like social media has completely... social media has built all these horizontal lines in the business that...

I think it's hard to stand out because people aren't themselves. Because they think that they need to cosplay being an influencer. It's like they're like, oh I want to be like this influencer because if not I'm not good enough. And the influencer they want is like a model from France.

Nobody's interested in your fake self. Nobody. Nobody's gonna watch that.

Yeah but they're fake... Depends. Who? Give me an example.

Yeah but those women... Nobody is famous on Instagram for doing something half-ass. Like a lot of women are on social media...

Yeah. A lot of women who are on social media showing their outfits is because their husbands are multi-millionaires and they show a lot of luxury stuff and I think that's accurate. What they don't show is that the husband beats them up and that they're in a relationship with three other women and that her husband's business is probably illegal. But she does have a G-Wagon. And she does have a Gucci outfit every morning.

Yeah but that's not fake. That's true. Those are her outfits, that's her life. She lives in a life of image. What I'm saying is like you can't translate that to a girl that has Zara. You know? It's like unless you're obsessed with clothes and this is your passion and this is the story you want to tell, but what I see with people is that they see somebody doing something, they interpret it very poorly, and they recreate it in a very dishonest way and it doesn't land. You have to find what's so interesting about you just as you are.

Yeah I love it.

Yeah go for it. I'm all for sharing. I mean no one can steal me. How are they gonna do that? It's a bit difficult. But if anything I do like motivates people, I think it's the greatest form of flattery. One of the girls messaged me. I put it on my Instagram. And she was like I get all these comments that I copy you and she was like it's true I stole your model and you know go for it. If I... I love... you know I'm like zero jealous.

I'm never jealous of people. It's like it's normally people are jealous of me and then I get super angry because they do things behind my back. It's like everybody's always talking about me and making up stories and trying to ruin opportunities for me and this happens all the time and then I get really angry and I get really reactive. But I would never go out of my way to put somebody down, especially if they're trying. I'm not like, there's a lot of things I'm insecure about but this? No.

Yeah. No. There's like who... are they gonna put me out of business because they make my videos so similar to me?

Yeah. Yeah I was told that a lot in the YouTube video. I'm very honored by that. I know I'm very honored because you know it's not actually a coincidence. When I was in Vietnam, I was watching a lot of documentaries and the most interesting ones were some like ratchet YouTube like almost Microsoft PowerPoint videos, but the stories they were telling were so important. And then you go to Netflix and there's these beautiful productions and the worst stories, right? And I thought how can we... I need to learn how to make this productions because I want to tell stories that are actually interesting. And I studied like screenwriting for like six months, I mean all like independent studying until I got that formula.

Oh for sure. I'll tell you this, I'm understanding the fame game a little bit better and one of the things that I learned is that like getting too obsessed with old formats is actually counterproductive. As you say, we have so many hours in the day. These are very ambitious projects and I think that I'm somebody who is, I'm starting to understand that the attention is like the attention, right? It's like I get attention for me. So ultimately the smartest thing to do is to optimize time, right? So to say like, okay, if I go into production with a series like I'm doing with 'Bored and Beyond', great. But understand that the timeline of your career is more about just like how to get attention and then how to get, you know...

And then do something with it rather than just... Because like yesterday I met with a... with this producer and he was talking about just starting this independent project about uh like a series here in Dubai for comedians and whatever. And I was just thinking these romantic ideas that we have of art, right, are very dangerous because then you could get completely burnout and you get into projects that have no ROI and that you know you think that oh yeah but I love but this is my dream but this is my dream. Yeah but if your dream completely breaks you then it's gonna be your nightmare.

No. I have a big sense for business. I'm very interested.

Oh I've capitalized like all the way. Like I do uh like brand strategy consultations and I've charged ridiculous fees for just telling people what to do with their Instagram. That's number one. The book sold very well. And then I do partnerships, collaborations, sponsored by brands. Like I'm all about the capitalizing of what I do. That's because I'm 34. Maybe if I was 23 like some of the people that are doing exactly what I'm doing, I guess I would be more you know whimsical about like I would just be maybe more naive and just think that we'll see where this goes. I'm violently capitalistic. I'm very interested in money. But it's not the money itself because what what can you buy with money? It's more like the security and the access. It saves you so much time to have connections and to have money. It saves you a lot of time and it gives you a completely different experience in the world. Like just I don't know like you want to do any project, you have three people on your roster that then they can turn that project into something meaningful. That, I mean the access and the security to me are really where I put that as a priority, you know?

It's like what kind of art can you make with no resources?

Yeah. But I mean I mean that of course you can make art, art doesn't require a price tag but like if you are into the things that I'm in like actual productions of more cinematic content then it's essential to have contacts and it's essential to have a budget because these are very ambitious projects and you can't just be a one woman show you know.

Yeah sure. I think like what I love about Dubai is how it's introduced me to so many Muslim countries like or countries here in the Middle East or in the Gulf. Like I think those people have a very very unique opportunity to bring their culture forward artistically and that Dubai has built a hub that is like remarkable. As a Westerner, um I think there we're like in a little bubble, it's like we're a bit of a niche and like 40% 45% of my audience is American. So I think Dubai is great. Like you know I'll tell you this I have Dubai to thank for my go-getter attitude. I don't think it's a coincidence that my first video blew up in Dubai. I think Dubai puts you in this mindset of like let's go.

Yeah it's like I'm gonna make it and it works. Yeah. And and you can definitely get backing but I do think for them it's more important to to um promote their culture and very rightly so you know. They're at the height of um their process in evolution in you know economical growth and positioning globally and I think it's important that they honor their culture right. And I think there's an idiosyncratic element to my content that is relatable from an international side but not necessarily from a proper Emirati side.

I think there's this kind of uh bigotry in the world right now where people are using different flags to fight each other and feminism is at the center of that. Um I think the West has experienced um you know the this whole like woke virus thing right which I don't identify with and I think Europe has become the newer generations almost have this like socialist message and and in America it's like the Antifa and I I see like it's little to do with feminism and it has more to do with like those groups of people that are normally young people that come from contexts that are socially and economically and culturally not with a lot of global visibility and that they're kind of fighting each other with these banners. And of course I don't identify with that I think it's not very intelligent you know. I think like thinking that being a woman is uh you know it's a it's like you're a victim, you're automatically a victim because you're a woman. Also when did people lose nuance and common sense? Like I mean no offense but how can you live in this planet and think that men don't suffer? I mean what kind of under-developed brain would come up with a conclusion so simplistic? So I definitely I think like I guess what you said in the 90s men were a little bit out of control and it was still a bit unfair the way we were treated because I always had to choose between being like submissive or open right? It's just like my personality was too much because the ideal woman was somebody that was more submissive because it was considered feminine qualities. But you know they weren't holding guns to my head to keep my mouth shut you know what I mean? It wasn't like the end of the world. But now it's like you know you can't even identify genders anymore. It's like we're all the same and that is just too far to the other end and it all happened in a span of 20 years so I don't think it makes any sense.

Yeah it's like the pendulum needs to swing from...

I don't know I'm trying to understand this new generation but I think like at least in the West I think Gen Z's like cynicism is the outcome of a whole social and economical collapse and it's like they're angry and it's understandable that they're angry and they don't really have much context they inherited the worst generation in in US history. I get it. But at the same time it's like we still have a bit of hope because we had nice nicer childhoods and we're a bit more optimistic and and you know we're trying to re-route but it's very difficult to talk to them sometimes. They they feel very strongly about these causes.

I believe that. I I got into this whole thing of streaming like Twitch and I saw the Twitch awards and how they talk to each other and they bully each other.

Yeah yeah yeah. I think Gen Z was a bit too sensitive and they're on their way out. They're almost 30.

Dun dun dun.

Yeah yeah yeah. I mean they they they're just coping with what they inherited. But time to say goodbye. They're leaving.

Also it's such a narcissistic point of view. Like there's this girl that I saw today, you talk about rage bait, there's this girl in Spain that you watch five minutes of her speech and then your your blood boils. She believes that you know people, you know in in Spain they have a big problem with something called 'ocupas' which means that anyone can enter your house when you're away and keep it permanently and the government can't take them out because they have a law that if a house is unused therefore somebody should have the right to take it. It makes absolutely no sense. So she's like a strong syndicate in this movement of um just like people shouldn't have more than one house and if people have a second house anyone can claim it. It makes absolutely no sense.

She's running the movement. She thinks that the the real estate market is the the outcome of vicious greed and that prices should be low and people shouldn't like pay for public public transport they should be close to their work so if you have an office here then the person who lives next to your office should give you their house. It it makes absolutely no sense.

Yeah I know. I know. So this is the kind of mentalities that that they've the kind of extremes that they've reached to that it's very hard to relate.

Right? Isn't that crazy? So now we have to make bread from scratch?

I think about that contrast a lot. It is because it's just optics. At the end of the day the world is still moving in a completely capitalistic direction.

It will never stop. They have they have a problem with like work discomfort and responsibility which are elements that are not our responsibility to eliminate. Like that's just the way the world is built. Like we can't we can't exonerate you from pain. That's not how it works.

Yeah. And they don't even want to try. They don't even want to try. Because they ask me for help and then they don't do the silence. Because they're like oh I can't do silence. And I'm like where do you think you're gonna go? You're you're begging. They're so quick to beg. They have no embarrassment. Like they're so quick to beg. They're just like I my life is horrible my sister doesn't love me my dog died last year blah blah blah blah blah. And I'm just like you're so comfortable in this like false vulnerability of just like my life is a tragedy. And then just like let me ask one thing of you. You know how many like video editors want to work for me and then they don't show up to the interview? And the reason I agree to the interview is because they send me this like sobbing message of like I always had this dream it's like my life is like this and then they're like oh sorry I fell asleep. And you're like buddy I don't think your grandma is the problem here. I think your problem is that you can't show up on time.

I just want to keep growing my brand to be honest. Like I think I'm gonna be leaving Dubai and I'm gonna do a docu-series around Africa and I want to talk about like really deep existentialist topics whilst being in places where humanity started. So I want to just dive the deep pockets of culture. I think I've become too addicted to the wild. You know I want to go back to the jungle.

Oh thank you. Thank you so much. Yeah I think this is the time for me. I mean I've sacrificed a lot to get here. I'm pretty lonely on this journey. And it's just getting started. So the next five years I'm just gonna grind really hard. And it's like it's a big ask but this is this is what I want you know this is this is it for me.

Yeah. 100%. To lay the line.

Thank you. This was so much fun. I'm so honored to have been a guest.